Born in Singapore, I now live in Helsinki, Finland, where I am working as a Product Marketing Manager at a B2B SaaS company.

I am trained and experienced in service and visual design, marketing, communication, and project management. I combine my passion for creative and effective communication, understanding of design and development processes with organised ways of working. I enjoy crafting great product stories, designing user-centred services, and managing cross-functional projects and teams

Earlier, I completed my Master's studies at Aalto University in Collaborative and Industrial Design. Before that, I worked for two years leading The Future of Our Pasts Festival (TFOOPFest), a national arts and media festival that reimagined less-known historical narratives in Singapore. I have worked as a freelance designer since 2014 with clients such as Sephora, SMRT Singapore, Focus Law Asia, NUS Centre For the Arts, and Yale-NUS College. 

Get in touch if you’d like to work together or chat!